Semalt: How To Block Internet Ad Tracking?

Everything people do on the internet can be tracked easily, and online companies collect a large amount of data about their customers on a daily basis. They use this data to sell different products and target the right audience. It is also used to send personalized and targeted marketing messages once you surf the World Wide Web. It's safe to say that the online tracking has raised lots of privacy concerns in recent months.

We don't access the data of all companies, but they do collect our information every day. We don't even know how to use their services and what type of products they offer.

Ivan Konovalov, a top professional from Semalt, assures that most of the online tracking systems are harmless and can be used to identify thefts and cybercrimes on the internet.

How does internet ad tracking work?

Cookies and online privacy are two major concerns on the internet. For the advertisements that appear on websites, a machine is responsible for recording the precise things users click, scroll past and roll over it. It is called as the ad tracking system and has been designed to evaluate the effectiveness and usefulness of advertising. In recent months, this system has gained tremendous success, and more and more brands are getting attracted to it.

The third-party cookies accompany a large part of the ad tracking system. Tiny files are stores in the web browsers that help identify the websites you surf the most. Your information and URLs are stored on a daily basis, and cookies come from embedded graphics, online ads, and the sites you love to visit.

You should bear in mind that cookies are both good and bad. Without them, various websites such as Facebook, Amazon, eBay, and others will not be accessed correctly. The cookies store useful information about your server, helping the sites improve their services and providing you with more personalized and better than experience than before.

Some cookies, however, have been designed to assist the advertisers. They depend on the information collected through these cookies. For instance, Google's DoubleClick records your metrics and profiles to identify which advertisers and ads will suit your sites the most.

Block the Internet Ad Tracking

Given the nature of world wide web, it may not be practical to disable the cookies. Trust me, it is time-consuming and one of the most irritating processes. You can still block the advertising cookies by disabling them from your web browser.

The Federal Trade Commission and the rest of the government entities have set some rules and regulations. Both Yahoo and Google recently added the Opt Out button and privacy management function to their users' accounts.

To enable this option, you should go to your Gmail or Yahoo account and check the Google's Privacy Center or Yahoo's Ad Interest Manager. Here, you will find the Opt Out button along with a few other buttons. You can click this button and don't do anything with the rest. If you have some confusions, you should check the help pages of the two websites.

Adjust Your Browser Settings

Various browsers have built-in settings to stop specific cookies and botnets from being installed in your system. If you don't want to enable the cookies, you should adjust your browser settings and stop the ad tracking systems from recording anything you do on the internet. You should also remove the publically available data as soon as possible. ReputationDefender provides its customers with advanced and basic privacy protection services and makes sure that it is impossible for webmasters and companies to find your information on the internet.